blurhms is a Japanese brand that started in 2012. The brand name is a coined word combining "blur" (meaning ambiguity) and "hmm" (the sound of thinking), signifying clothing that is deeply thought-out while still being close to everyday life. We propose basic wear that combines comfort and durability, with an emphasis on high-quality materials and meticulous sewing. We value the concept of "high-quality and sophisticated, yet comfortable enough to wear naturally in everyday life," and our designs are characterized by their minimalist approach.

Designer

The designer is Keigo Murakami. By consistently handling everything from textile development to silhouette design, they create collections that are simple yet possess a sense of depth.