O- is a product label created by the design unit OCRL (0-cho-rui-lab). Based on the concept of "creating a completely new system," the brand develops real clothing that combines versatility and functionality. Its products overturn conventional notions of what clothing should be. Featuring functional and comfortable silhouettes, the brand offers products that seamlessly connect urban and outdoor environments. The highly convenient products, which feature the brand's patented magnetic buttons (Patent No. 5092067), are constantly being prototyped and researched, evolving with each season.