FACETASM is a Japanese brand founded in 2007. The brand name "Facetism" is a coined word, based on the French word "facet," which means the cut surface of a diamond or similar gemstone. The name therefore carries the meaning of "various faces" or "various perspectives." We create a unique style based on Tokyo's street culture, mixing and matching various elements. It is one of Japan's leading brands, highly regarded in the international fashion scene.

Designer

The designer is Hiroki Ochiai. She graduated from Bunka College of Fashion in 1999. She worked for eight years at "Guildwork," a textile company that mainly deals with domestic fashion brands such as Comme des Garçons and Undercover, and simultaneously served as an assistant to NGAP (an artist who works on everything from clothing to furniture and interior design). His activities are diverse, including his appointment as creative director of FamilyMart's clothing brand "Convenience Wear."