beautiful people is a Japanese fashion brand that was founded in 2007. With the theme of "creating clothing that transcends the boundaries between adults and children," we develop collections that reinterpret the concepts of gender and size. The signature concept of "taking patterns from kids' sizes and adapting them for adults" symbolizes the brand's unique playfulness and experimental spirit. The items, underpinned by solid tailoring techniques, possess both a classic quality and a sense of humor and freshness, earning them high praise from the global fashion scene.

Designer

The designer is Hidenori Kumakiri. After gaining experience at Comme des Garçons, he became independent, fusing solid pattern-making skills with a free-flowing imagination. With the philosophy of "creating new value by slightly shifting preconceived notions," I embody my unique fashion philosophy through beautiful people.