URU is a Japanese brand that started in 2010. The concept is "Accelerate Creativity, Accelerate Imagination." These items are created by taking the skills honed in the world of pattern making and using new perspectives and imagination to break down the original form and reconstruct it into a new shape with one's own lines. The minimalist and refined design evokes a quiet and profound atmosphere.

Designer

The designer is Masaharu Urushiyama. We focus on the texture and silhouette of the materials, reflecting a poetic sensibility in our clothing.