Golden Sombrero is a Japanese street brand. Based on humorous and playful graphics, the brand develops items that skillfully incorporate inspiration from sports and American culture. The "Golden Sombrero" in the brand name is inspired by baseball terminology and symbolizes the brand's attitude of sublimating the humor and irony lurking in everyday life into fashion. The products are mainly casual wear such as printed T-shirts and sweatshirts. By incorporating a strong message into a basic silhouette, they exude a presence that goes beyond mere everyday clothing. A characteristic feature is that they are supported not only as fashion, but also as a means of projecting culture and lifestyle itself. Golden Sombrero develops collections throughout the season that embody humor and social commentary, based on the idea that "clothing = a canvas for self-expression." As a brand that connects street style and culture, it has established a unique position.