AURALEE derives its name from a word meaning "shining land," evoking a delicate radiance that is as gentle as the morning light and softly expansive. With a modern sensibility and clear sense of purpose, a quiet elegance emerges from understated expression. A deeply human approach makes beauty more intimate and sincere. Every collection begins with a quest for exceptional quality. Through thorough research of carefully selected raw materials and yarns both in Japan and abroad, and in collaboration with skilled artisans, they meticulously refine the balance of texture, weight, and color. The resulting high-quality and distinctive textiles form the brand's identity. Even as trends change, AURALEE embodies a sense of permanence. Without relying on seasonal narratives, it proposes a continuous wardrobe, and continues to offer clothing that can be cherished for a long time, transcending time. It aims to deeply resonate with the wearer, enhancing their individuality with comfort. It pursues a light beauty imbued with quiet sophistication.

DESIGNER

Ryota Iwai
After gaining experience as a pattern maker and designer for various brands, Ryota Iwai launched AURALEE in 2015.
In September 2017, the brand's first directly managed store opened in Minami Aoyama. In 2018, he won the FASHION PRIZE OF TOKYO 2019, and from 2019AW, began presenting collections at Paris Fashion Week. In 2019, he received the Mainichi Fashion Grand Prix's New Designer Award and the Shiseido Encouragement Award. In 2025, he won the Mainichi Fashion Grand Prix and was also selected for the BoF 500 in the same year.