AURALEE is a brand that values the idea that "materials are design" and carefully builds up everything from material creation to design, with the premise of "high quality." Using carefully selected raw materials from around the world, AURALEE works with trusted weavers and knitters in Japan to create unique fabrics. The texture, weight, luster, and drape of the fabric - the details and silhouettes are constructed as an extension of the design that already has an outline. Simplicity and modesty are infused with a core of beauty and modernity. We propose clothing that quietly blends into everyday life while highlighting the outline of the wearer.

DESIGNERS

The designer is Ryota Iwai. After graduating from Bunka Fashion College, he gained experience as a pattern maker at a major select shop and founded AURALEE in 2015. He has consistently been involved in clothing production from the material development stage, and is highly regarded by fashion professionals and creators. In 2019, he began exhibiting in Paris, and in 2021, he will officially participate in Paris Fashion Week. He continues to deliver clothes to the world that quietly affect the wearer and the space.