DAIWA PIER39

DAIWA PIER39 is an apparel brand designed by Shinsuke Nakata, launched by the Japanese fishing brand DAIWA in the spring/summer 2020 season.

With the concept of "a bridge that seamlessly connects nature and the city," the brand offers a range of items that combine designs for enjoying urban life with ideas for enjoying fishing.

DAIWA is a real clothes brand born from the passion for fishing, and is packed with ideas and attention to detail that can be applied to everyday life, based on the experience they have cultivated in the fishing scene.

Shinsuke Nakata

Born in Utsunomiya, Tochigi Prefecture in 1977.
In 2000, he joined the company as an opening staff member at Beams Plus Harajuku.
In 2012, he was appointed director of Beams Plus and also served as chief buyer for Beams.
In 2015, he became the men's casual director at Beams.

In Japan, he not only oversees the entire men's casual wear department of Beams, a renowned major select shop, but is also renowned as a driving force in the fashion industry.

Features of DAIWA PIER39

The "PIER39" in DAIWA PIER39 is derived from the actual "PIER39" in the port city of San Francisco. Pier is an English slang word meaning "pier" or "wharf."

PIER39 is the gateway to San Francisco, a city where many different races come together to live. PIER39 is a town that promotes various cultures such as fishing and food, and was named to perfectly fit the brand image.

DAIWA PIER39 is a tech product. Its main feature is its high functionality, which is recognized by fishing professionals, and it uses materials such as GORE-TEX that are water-repellent, waterproof, and absorbent and quick-drying, which are used for apparel gear.

They also have excellent storage capacity, and many items have fishing pockets that can hold a lot of fishing gear. Another attractive point is that they are highly practical not only for fishing but also as everyday wear.

Popular items include a fishing jacket based on the US military's jungle fatigue jacket, and a collaboration item with L'ECHOPPE that incorporates British military specifications.

A standard item from DAIWA PIER39

jacket

DAIWA PIER39 is a jacket that can be used for both fishing and everyday use around town.

They feature simple coloring and construction, but each one is designed with careful consideration to the smallest details, such as water-repellent functionality and various pockets of different sizes designed on the front.

In addition, the multi-functional pocket work, which can store tackle cases, lure cases, mobile phones, etc., expresses the attention to detail that is characteristic of DAIWA PIER39.

Another attractive design is the military detail of the flared sleeves, which are designed to increase the range of motion when fishing. In addition, some products use Primaloft, which provides twice the insulation effect of conventional padding, keeps you warm, and dries quickly.

Down vest

Another popular item from DAIWA PIER39 is the down vest, which is lightweight and designed with a focus on detailed functionality.

Some types can be worn reversibly, with the front reminiscent of designs from the 1990s and the back incorporating designs seen by outdoor brands from the 2000s, resulting in a variety of playful pieces.

The jackets have various pocket designs on the outside and inside, and some even have a sunglasses holder attached to the collar. Despite their clean appearance, they have a high storage capacity. If you're a fan of DAIWA PIER39, this is one item you'll want to have.

pants

Other popular items include functional pants that are lightweight, highly windproof, and quick-drying.

The lining is also made of mesh, making it comfortable to wear and highly water-repellent, making it suitable for sudden changes in weather.

Drawstrings are placed at the waist and hem, and the pants are designed to not restrict movement when fishing, a point of attention to detail that is typical of DAIWA PIER39.

DAIWA PIER39 has captured the hearts of fans with new items that combine fishing wear and daily wear. Be sure to check out the upcoming lineup.

See the list of DAIWA PIER39 products

Future arrival information for DAIWA PIER39 will be updated on [ NEWS ] from time to time.

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