THE NORTH FACE PURPLE LABEL is a Japan-exclusive collection line that was launched in 2003.
This line is developed based on the functionality and reliability of the original THE NORTH FACE as an outdoor brand, while enhancing its fashionability to blend into urban life. It uses classic items such as mountain parkas, down jackets, and daypacks as a base, but incorporates urban silhouettes and color schemes. The great appeal lies in its balance of maintaining practicality for outdoor activities while naturally fitting into street style.
Particularly noteworthy is the fusion of functional materials originating from outdoor gear with designs that consider town use. By using durable and waterproof fabrics such as Gore-Tex and high-density nylon, while incorporating minimal pattern making that eliminates excess, fashion and function are seamlessly linked. In addition, the color and detail arrangements released each season give a fresh interpretation to standard outdoor wear.
PURPLE LABEL, which exists as a "bridge between outdoor and fashion," is the ideal everyday wear for urbanites and has established its value as a lifestyle brand that transcends the boundaries of an outdoor brand.