FARAH is a brand that was founded in Texas, USA in 1920. Initially, the brand started as a workwear manufacturer, producing tough and practical trousers. Later, it moved its base to the UK and gained popularity in the 1970s as a symbol of British youth culture. In particular, the slim-fitting trousers known as "FARAH SLACKS" were hugely popular with young people like Mods and Skinheads, becoming an indispensable part of any discussion of subculture. Today, FARAH has evolved into a brand that embraces classic British tradition while incorporating modern designs that suit contemporary lifestyles. By adding unique elements to simple designs, they propose a timeless style centered around trousers and jackets that will be loved for generations to come. FARAH's products, which combine the practicality of workwear with British smartness, are more than just basic items; they exude a presence as "everyday wear imbued with a sense of culture." The reason they have been supported for so long, transcending generations and scenes, lies in the trustworthy feeling backed by history and the flexible updates tailored to the current era.