is-ness is a Japanese brand that was founded in 2001. Using the keywords contemporary/technology/art/music/fashion, We started as a design group that fuses the profound power of tradition with a modern sensibility, envisioning innovative creative work and original brand images. We aim to create "products that resonate with the heart," allowing people to sense something beyond what can be perceived with the five senses. This brand is characterized by its oversized silhouettes and colorful expressions, and has a high affinity for music and art.

Designer

The designer is Tomoo Kinoshita. Having worked as a DJ since the 90s, his deep knowledge of music and culture is reflected in the brand's designs. They also have a separate line called "ISNESS MUSIC," which is based on the concept of fusing music and fashion.