UNUSED is a Japanese brand that started in 2002.
With the motto of "creating clothing without being bound by preconceived notions," we develop collections that are basic yet possess a unique perspective. Our designs are characterized by exquisite silhouettes and details within simple designs, and an expressive approach that is completed by wearing the garment.
The brand name embodies the meaning of "not yet used" and "unfinished potential." UNUSED clothing is entrusted to the wearer's lifestyle and personality, and it blends into their own style the more they wear it. The appeal lies in the fact that it achieves a different completion for each wearer, rather than mass-produced uniformity.
Rather than aiming for a vintage look, UNUSED positions itself as a brand that bridges the gap between high-end and street brands.